Description:
As consumers grow more dependent on an array of digital devices to get them through the day, so grows their awareness of their capabilities - and the increasing number of multimedia content and services available through them. Indeed, the fact that consumers
increasingly glide between cellular, home phone, PC and home entertainment system has built up an appreciation of the benefits of convergence - of having multiple devices do multiple things. This, combined with long stretches of time occupied by daily work commutes and other in-between time, make the prospects of converged multimedia services on multipurpose handsets extremely attractive to consumers in Asia, Europe and North America.
A global survey conducted by KPMG International yields a picture of a sophisticated consumer, whose familiarity with such converged services as Web surfing, instant messaging and even interactive gaming over cell phones is already high. There is no apparent limit to the types of services that may interest and attract consumers, including
movie previews, video dramas, and sports updates. Converged services availability is a given: no multimedia capability, no matter how sophisticated, strikes the people who were surveyed as infeasible or inappropriate for mobile consumption.
keywords: Survey, Study, Research, Consumers, Convergence, Mobile, KPMG, Challenges, Opportunities
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Mobile Technology
KPMG - Consumers and Convergence 
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Business Engineering
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