
This practice is where all our general market research is published and it covers all practices. Research done properly can help broaden one's perspective. An innovation arises, surely, out of an attempt to solve a particular problem within a particlular context. It is first and formost an idiosyncratic idea.
Research can help do two things firstly it asks for you to really get a robust understanding of that idea - by amongst other things turning it into something that can be measured, and secondly (if you understand the critical triggers) it will tell you the market potential.
The right attitude is to see research as allowing others input into the innovation process, it is a kind of an idea democracy.
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